A New Step in Flavor Innovation
Kourosh Dried Nuts and Legumes Industry Introduces Three New Products
Continuing its path of portfolio diversification and product innovation, Kourosh Dried Nuts and Legumes Industry, one of the leading subsidiaries of Hotro Group (Kourosh Agro-Industry Development), has launched three new products to the market. This bold step reflects the company’s commitment to meeting evolving consumer tastes in Iran while delivering fresh snacking experiences.
At the heart of this launch is Vnito’s new “Vchips” line, a collection of ridged potato chips with a distinct V-cut texture. This series combines familiarity with innovation and is available in two exciting flavors:
Vchips Salted Flavor: A redefined take on the classic, offering enhanced quality and a more enjoyable experience compared to typical market options.
Vchips Bacon Barbecue Flavor: A bold, smoky, and adventurous taste crafted for curious palates seeking something new.
Alongside this series, a new flavor has been added to the existing Vnito potato chips range:
Sriracha Sauce Flavor: Inspired by the beloved Southeast Asian taste, this variety blends chili and vinegar into a vibrant, spicy-sour flavor profile—globally appealing yet perfectly attuned to the Iranian palate.
This initiative is part of Hotro Group’s broader strategy of product development, value creation through innovation, and a deep understanding of Iranian consumer behavior while keeping pace with global trends. The goal is not only to enhance quality and variety but also to strengthen the positioning of its brands in competitive domestic and regional markets.
