"Maxito" Rebranded
Pakban Beverages Transformed
Maxito, the specialized beverage brand of Pakban Food Industries Group, has undergone a complete rebranding to strengthen its presence and energy in the competitive beverage market.
The rebranding process for Maxito, a close collaboration between the marketing teams of Pakban and Hotro, began in early 2025. This comprehensive effort started with developing a conceptual brand identity aligned with the group’s strategic positioning, followed by the creation of Maxito’s new visual and verbal identity.
Today, Maxito is ready to re-enter the market with refreshed Persian and English logos, a bold new tagline, and a vibrant advertising slogan. The brand will soon be introduced in several SKUs, aiming to secure its place in the shopping baskets of Iranian households and make a strong impact in the crowded beverage market.
With over 30 years of experience, Pakban Food Industries Group—one of the key members of the Hotro group—is leveraging its legacy in dairy products under the well-known Pakban brand, while expanding into fruit-based, carbonated, and energy beverages with the youthful and dynamic Maxito brand. This move is set to further diversify Pakban’s product portfolio and strengthen its market footprint.
