The initial spark for developing this product emerged during the 3rd International Eurasia Trade Exhibition in 2024, following a proposal by Dr. Mehdi Fazeli, Chairman of the Golrang Industrial Group, who emphasized the importance of focusing on processed date products. Following this, the research and development phase, along with technical evaluations and project approval, was carried out; notably, the production launch process began just three months after the project’s inception.
Meshkin Date Bar is crafted using premium, natural ingredients, including Iranian date paste, sesame, oats, cinnamon powder, and ginger, resulting in a healthy, nutritious, and energy-rich snack.
The product was designed with the mission of promoting healthier household food choices, strengthening the country’s date value chain, and providing a practical, high-quality snack option for students, athletes, and working professionals. Development continues to be a priority, with plans already underway to introduce child-friendly variations and smaller 10–15 gram portions, ideal for catering and hospitality needs.
Regarding sales and distribution, Meshkin Date Bar will be available through Ofogh Kourosh stores, Hyper Family outlets, and the broader domestic retail network. Looking toward global markets, the company has also initiated strategic planning for exports to the Middle East, CIS countries, and Africa.
The product unveiling was executed with a creative and engaging approach at the central headquarters of Hotro (Kourosh AgroIndustry Development Group). Special “tasting bundles”—containing all three flavors—were placed on the desks of more than 1,000 employees across various Hotro Group companies before the start of the workday. This allowed colleagues to experience the new product firsthand and start their day with a healthy, energizing snack. Each bundle featured a raffle code and a QR code for a consumer survey, inviting employees to provide their direct feedback after sampling the bars.
The development and launch of Meshkin Date Bar exemplify the strategic and opportunity-driven vision of Talaye Nab Kourosh. By leveraging local agricultural capacities, creating added value within the supply chain, and responding directly to evolving market needs, the company has successfully introduced a promising new product that reflects its commitment to innovation and health.
