{"id":6914,"date":"2025-09-27T13:29:14","date_gmt":"2025-09-27T09:59:14","guid":{"rendered":"https:\/\/hotrogroup.com\/blog\/maxito-rebranded\/"},"modified":"2025-09-28T11:56:53","modified_gmt":"2025-09-28T08:26:53","slug":"maxito-rebranded","status":"publish","type":"post","link":"https:\/\/hotrogroup.com\/en\/blog\/maxito-rebranded\/","title":{"rendered":"“Maxito” Rebranded"},"content":{"rendered":"\t\t
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\"Maxito\" Rebranded<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pakban Beverages Transformed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Maxito, the specialized beverage brand of Pakban Food Industries Group<\/a>, has undergone a complete rebranding to strengthen its presence and energy in the competitive beverage market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The rebranding process for Maxito, a close collaboration between the marketing teams of Pakban and Hotro, began in early 2025. This comprehensive effort started with developing a conceptual brand identity aligned with the group\u2019s strategic positioning, followed by the creation of Maxito\u2019s new visual and verbal identity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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English logo before rebranding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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English logo after rebranding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Today, Maxito is ready to re-enter the market with refreshed Persian and English logos, a bold new tagline, and a vibrant advertising slogan. The brand will soon be introduced in several SKUs, aiming to secure its place in the shopping baskets of Iranian households and make a strong impact in the crowded beverage market.<\/p>

With over 30 years of experience, Pakban Food Industries Group\u2014one of the key members of the Hotro group\u2014is leveraging its legacy in dairy products under the well-known Pakban brand, while expanding into fruit-based, carbonated, and energy beverages with the youthful and dynamic Maxito brand. This move is set to further diversify Pakban\u2019s product portfolio and strengthen its market footprint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Farsi logo before rebranding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Farsi logo after rebranding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“Maxito” Rebranded Pakban Beverages Transformed Maxito, the specialized beverage brand of Pakban Food Industries Group, has undergone a complete rebranding to strengthen its presence and energy in the competitive beverage market. The rebranding process for Maxito, a close collaboration between the marketing teams of Pakban … <\/i>\u0627\u062f\u0627\u0645\u0647 \u0645\u0637\u0644\u0628<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":6822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[140],"class_list":["post-6914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-pakban-food-industries-group"],"_links":{"self":[{"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/posts\/6914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/comments?post=6914"}],"version-history":[{"count":0,"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/posts\/6914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/media\/6822"}],"wp:attachment":[{"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/media?parent=6914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/categories?post=6914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotrogroup.com\/en\/wp-json\/wp\/v2\/tags?post=6914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}